When I was young I liked to walk around in the buff with a tool belt as a loincloth; blow-molded hammer in hand. This progressed into sandbox construction yards. I then graduated to LEGO bricks. The urge to design has never left.

Throughout my journey, I had to get really good at a few things. I started by figuring out how to make things. Then I went to industrial design school. Next, I figured out SolidWorks, pioneering techniques in proper CAD modelling (120K youtube viewers can’t be wrong). I moved on to design for manufacture- plastic, sheet metal, electronics integration, you name it, I did it. I then gained a unique empathy for the user designing equipment in the commercial foodservice sector. Finally, I figured out the business case and stakeholder considerations that went into next-level products.

I’ve never forgotten a lesson learned or missed an opportunity to understand how something works.

I now lead design teams to execute and deliver on award-winning products. I provide strategic vision and guidance on the projects I lead in the medtech/healthtech and consumer tech space. I’m deftly able to consider relevant stakeholders and propose design solutions that meet their collective needs. My in-depth knowledge of the product development process: from upfront research and requirement definition, consideration of the complete user experience, to concept definition, through to prototype engineering and design for manufacturing and assembly allows me and my teams to deliver exceptional project outcomes.

Specialties: Design Leadership, Successful Product Commercialization, Human Factors Investigation, Ethnography, User Experience Consideration, Concept Development, All Levels of Prototype Fidelity, Mass Production Techniques and Processes, Ongoing Manufacturing Support, Partnership Development, Innovation Ecosystem, Strategic Project Management.